Furrolic - Rethinking Dogwear through Care

Furrolic is a brand that explores how care between humans and dogs becomes visible through movement, care, and shared time. Rather than beginning with product design and adding storytelling afterward, it begins with a curatorial framework that examines historical and cultural representations of dogs and then translates those insights into a functional dogwear system.

The logic of Furrolic is that dog clothing should not be understood just as decoration or fashion. Instead, garments can be interpreted as material expressions of care. Dogs constantly navigate enviromental conditions such as wearther, terrain, and urban infrastructure alongside their human companions. Clothing, therefore, becomes a tool that supports mobility, protection, and environmental adaptation.

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